How do you know when it's time to get a new headshot? If when you look at your LinkedIn or portfolio page and think to yourself, 'I used to look so young' or 'I remember when those jackets were in style,' that is going to be your first sign. Maybe you think to yourself, 'It's no biggie, I'm not job searching.' But looking for a new job isn't the only reason to update your headshot. Below are some of the top reasons you should update your headshot.
CAREER SHIFT:
Maybe you aren't job searching because you have been with the same company for the last 5 years and are happy to stay. During that time, have you been promoted? Taken on more responsibilities? Your headshot should reflect the professionalism of your new position.
If you recently changed jobs, you want to make sure your headshot reflects your new role. You may also need to change your headshot if your old company had the headshot taken or used it in their marketing materials.
YOUR LOOK:
Has your appearance changed much since your last headshot? Often times, before a new client or employer meets you, they will do their research online first. You want to make sure the image that your headshot portrays matches the person they will see face to face.
This is especially important if you are a model or actor. Any time your appearance changes you should be updating your headshot pronto! Agencies and casting directors are looking for how your look will be representing their brand/vision. If your new look doesn't match, it will waste both their time and yours. And think of all of the opportunities you might miss out on for the brands that dig your new look!
If any of the following have changed since your last headshot, it may be time to get a refresh:
Hair style/color
Lost or gained a significant amount of weight
Noticeable change in age
Started wearing or no longer wear glasses
Changes in Fashion/Trends since last image
SO HOW OFTEN SHOULD I UPDATE MY HEADSHOT?
Traditional business headshots should be updated every 2-3 years to stay current based on the points listed above. For branding (we will discuss the difference between headshots and branding in a later article), acting and modeling headshots, they should be changed on average 1-2 times per year. This increases to 3-4 times a year if your career is trend based and should change with the seasons.
Look out for my next article, 'How to Dress for your Headshot Session'. I'll be giving tips on how to dress to make your Headshot look classic to extend the time in between your headshot sessions.